Core Principle

Turn extraction into consent-based intelligence

We don’t reject data. We reclaim it. The same high-fidelity signals that power ad-tech can be captured ethically, transparently, and locally — for the benefit of individuals and communities.

Identity × Identification ÷ ID = Value Returned to the Person

Capture

🔗 Self-Owned Intake, Not Surveillance

  • Detects when apps or sites leak data and to whom.
  • Shows what’s being inferred — in plain language.
  • Pause, redact, or reroute data into your personal locker.
  • Everything local and encrypted.

LEON is the light on the dashboard — the moment your data stops leaking and starts working for you.

Modeling

🧠 The Ethical Identity Graph

  • Simulated Ad Network View: how you’re categorized — and what it’s worth.
  • Shadow Profile Toolkit: who you “behave like,” and how accurate those inferences are.
  • Personal Intent Graph: a private, living map of your interests.
  • Community Affinity Map: anonymized, aggregated insights for civic good.
Monetization

💸 Value Channels for People and Places

  1. Individual — intentcasting, proofs not raw data, optional credentials.
  2. Collective — data unions/co-ops, dashboards, revocable member stakes.
  3. Derivative — self-coaching and neighbourhood tools.
Governance

⚖️ Trust and Transparency by Design

  • Personal Data Trusts with fiduciary duty.
  • Community protocols: rules, contracts, redistributions.
  • Compliance pathway: purpose-limited, time-bound licenses (GDPR/PIPEDA/EU DGA aligned).
  • Public oversight: transparent treasuries, audits, independent boards.
In Practice

How it feels — and why it wins

Week with LEON: mute leaks, open intentcast, earn discount, donate anonymized sliver to bike-lane planning.

Month with a Data Union: 2,500 members → $150k municipal insight deal → 20% reinvested; all transparent.

  • Surveillance optimizes for prediction. Stewardship optimizes for permission.
  • Platforms sell audiences to bidders. People sell proofs to partners.
  • Scores gatekeep opportunity. Credentials unlock it — because you hold the keys.
  • Dark patterns extract quietly. LEON interrupts loudly.
Roadmap

Doable, incremental, fundable

Phase 0–1 (underway)

  • Edge capture, human-readable telemetry, outbound map.
  • Personal Graph v1; “Explain / Amend”.

Phase 2 (Pilots)

  • Locker + Intentcasting APIs, revocation registry, ethical-buyer pilots.
  • Community dashboards; opt-in research donation.

Phase 3 (Scale)

  • Data Unions + Personal Data Trusts; audited sharing; muni/university/library pilots.
  • Compliance hardening, model cards, independent governance board.
Guardrails

Lines we won’t cross

  • No covert collection. No broker enrichment.
  • No attention arbitrage you can’t pause or delete.
  • No irrevocable licenses.
  • No governance without transparency, audit, and exit rights.

If we can’t build this and look a librarian, a city planner, and a teenager in the eye — we don’t ship it.